The energy drink market shows no signs of slowing. Pioneered by Red Bull over a decade ago, the number of brands in this space seem to be growing exponentially. Monster, Rockstar, Amp, Whoopass, Full Throttle, NOS – there’s no end. Even Starbucks is in on the act with Refreshers, its green coffee-derived natural energy drink.
Despite numerous health concerns raised in recent years, and amid rumors the U.S. Food & Drug Administration (FDA) will step in and regulate the energy drink market, the market keeps growing. People want their caffeine like never before.
However, consumers are also growing well-aware of the many artificial chemicals present in mainstream energy drinks and are beginning to develop a taste for a healthier way to boost their energy levels.

Enter FRS Healthy Energy – conventionally known as FRS. If you haven’t heard of it already, chances are you soon will. Popular among endurance athletes and weightlifters, FRS is a naturally-flavored energy drink that derives its caffeine from green tea extract. FRS claims to provide “natural sustained energy without the crash.” Not just focusing on caffeine, FRS provides a second, natural ingredient that other drinks don’t – Quercetin.

person running on the beach at sunset

What is Quercetin?

FRS was originally developed in 2001, not as a sports performance drink, but as a fuel to help cancer patients with recovery from chemotherapy treatments.

Quercetin is a plant-based chemical – known as a flavonoid – found in the skins of berries and grapes. It is a highly-concentrated antioxidant that early research indicates may have sustained energy, immune-boosting, anti-inflammatory and cancer-fighting properties.
According to FRS, “Quercetin acts in the body as a ‘super fuel’ that mimics the effects of exercise by enhancing the production of the body’s mitochondria, the energy-producing units in cells.”
So instead of using the tired old formula of mixing caffeine and sugar to give users a short-term buzz, FRS takes the energy already present in your system and aims to sustain it, which is probably why it has developed such a cult following among endurance athletes.

Regardless of whether you’re an endurance athlete or just trying to lead a healthy, active lifestyle, Quercetin is worth incorporating into a healthy, balanced diet. Early indications from trials are promising. As stated by the American Cancer Society, “In addition to cancer prevention and treatment, preliminary studies have also suggested potential value for quercetin in prostatitis (inflamed prostate) and heart disease.”


Review and Recommendations

RLB sampled all flavors of FRS and we were impressed.

For a start, it tastes great. We were hooked right away. If you enjoy cold drinks with citrus, you’ll almost certainly enjoy FRS.

It does not provide the immediate caffeine jolt as, say, two shots of espresso or a 24 oz. can of Rockstar, but then again that’s not its goal. FRS aims to provide customers with lasting energy, not a quick buzz followed by a crash.

If you live an active lifestyle, it’s likely you’ll be a fan. For example, in a 90 minute soccer match,  RLB noticed a considerable second wind effect when downing a can of FRS before the game. It follows through on its promise of providing sustained energy.

FRS is also useful for those with a busy travel lifestyle, as it provides a delicious pick me up after long flights and provides the sustained energy you need to combat jet-lag.

FRS is conveniently available in many forms: cans, bottles, powders, concentrates, soft chews, hard chews, and concentrated energy shots. While the cans come in the largest range of flavors, we also recommend the powders as they’re perfect for travel and can easily be mixed in a water bottle.

Flavors available include: Orange, Low Cal Orange, Apricot Nectarine, Strawberry Kiwi, Wild Berry, Low Cal Wild Berry, Low Cal Peach Mango, Low Cal Lemon Lime, Cherry Limeade, and Low Cal Citrus Pomegranate.

After reviewing all flavors – Orange, Low Cal Orange, and Low Cal Lemon Lime were our picks of the bunch.

FRS are also expanding into protein, immune defense and weight management drinks, with similar flavor profiles. We’ll be keeping an eye on all three of these product lines for future reviews.

Next time you want an energy boost before a workout or travel, stay away from the mixture of high sugar and artificial chemicals and reach for a can of FRS. We think you’ll be pleasantly surprised.


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