We’re huge fans of the Starwood hotel chain and its many properties. But when it comes to the entire Starwood portfolio, we’ve always seen Sheraton as its most inconsistent brand.

Sheraton hotels can be something of a mixed bag. All Sheratons give travelers a clean, business traveler friendly feel with a mid-range level of luxury, but not all are created equally. Some feel modern and trendy, with impressive, well-appointed Club Lounges where you can kick back in style. Others can feel dated, stale and stuck in the mid-90’s. Thankfully, Starwood is well-aware of this impression in the industry, and has embarked on a billion dollar renovation and rebranding called Sheraton 2020.

There are definitely Sheraton hotels worthy of your consideration right now. Find the right one, and you can have a seriously upgraded hotel experience. And better still – today we identify a credit card shortcut that will grant you Sheraton Club Lounge access for free.


View from Club Lounge at Sheraton Kansas City Crown Center

Starwood Business American Express Card

Thanks to the recent unveiling of the new Starwood Business American Express Card, the fastest way to upgrade your next Sheraton stay couldn’t be easier. Simply enroll for the card, and you’ll receive complimentary Sheraton Club Lounge access for you and a guest for as long as you remain a cardholder.

What does Sheraton Club Lounge access offer you? Most lounges are usually on a hotel top floor with a view, secluded away from the general floors of the hotel. Inside, you’ll find a spacious lounge ideal for business meetings or social gatherings, with plenty of tables, lounge chairs, and a few couches and chairs in a TV lounge area.

It’s a similar layout to an airline lounge, with the notable difference of access. Space isn’t an issue. Sheraton keeps a tight policy on restricting access to its elite members and Club floor guests, meaning you shouldn’t have too much trouble finding a seat or some space to relax, as can often be the case at rush hour in some airline lounges.

An impressive layout of complimentary food and beverages is also offered, beginning with complimentary breakfast, followed by a wide array of rotating hors d’oeuvres throughout the day (usually served buffet style). Variation and quantity of food on offer can differ greatly by property, and also vary by mealtime.

Overall however, we have found the food quality to be above average, and far better than what you’ll receive in any US-based airline lounge.

Some Sheraton club lounges offer truly impressive views of city skylines or panoramic vistas, making them ideal spots to kick off the night with friends while taking in the view over a few drinks.

[Note that not all Sheratons have club lounges. For a complete list of properties with lounges, see here.

Starwood Preferred Guest Business AmEx Benefits

In addition to Sheraton Club Lounge access, the card offers 25,000+ Starpoints after spending $5000 in the first three months.

Lounge access is a welcomed but rare benefit for any credit card offering and a notable shortcut, as most major hotels reserve lounge access exclusively for their highest tier of elite members.

With Starwood for example, you normally have to achieve the highest tier of elite status (Platinum) within the Starwood Preferred Guest (SPG) program in order to gain complimentary lounge access. Not an easy feat as SPG members are required to stay 50 nights/year just qualify for Platinum.

You won’t be an SPG Platinum member, but instead of staying 50 nights, you can now enjoy one of SPG’s best perks by simply enrolling for a credit card. Upgrading your Starwood/Sheraton experience couldn’t be easier.


Club Lounge at Sheraton Seattle

Starwood-Marriott Merger

News of the Starwood-Marriott merger has recently made waves throughout the travel industry. Important news for sure, but not something that will have an impact on the rewards program of either brand anytime soon.

Hotel/airline mergers create uncertainty, but they also create opportunity. Many travelers make the mistake of taking a ‘wait and see’ approach to planning trips or accumulating points when a merger is announced. But mergers are actually one of the best times in which to pursue points.

When rewards programs are combined and/or altered, this can often create temporary loopholes for rewards at tremendous value.

It’s best to have points at the ready when such loopholes arise, and SPG points remain some of the most valuable on the market.

By all indications, the SPG program is unlikely to be going anywhere anytime soon. And even if it is eventually absorbed into the Marriott fold, this is a process that will likely take years, evident with the recent airline merger of US Airways and American.


A final note on location, as the sheer volume of Sheraton properties worldwide can seem overwhelming – We’ve noticed an interesting geographic contrast in terms of amenities and renovation, with Sheratons in Europe, particularly hotels in close proximity to airports, feeling far more up to date than their US counterparts.

The Frankfurt Airport Sheraton, for example, is not only a great piece of the Starwood portfolio, but also one of the most impressive, modern airport hotels we’ve seen. The Sheraton Gateway at LAX is another good example of an impressive airport hotel, with both offering more than enough amenities that any traveler on layover could not be disappointed. Toronto and Amsterdam also come to mind as other quality airport properties.

Sheratons offer one of the best airport night layover options of any chain in the world, but many are also worth considering on a city stay.

A quick ticket to a boss experience on your next stay is now available with a simple credit card. If you’re any fan of the Starwood brand of hotels, this is a must have.

Note: Top photo courtesy of TripAdvisor, Bottom photo courtesy of



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